Membership Recruitment

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Your membership in our Association is crucial to promote the nursing profession. It is structured by specific initiatives and aims to influence legislative action on nursing issues. The SDNA provides opportunities for members to meet, share knowledge and experiences while strengthening nursing throughout the state. The Association provides leadership and encourages a cooperative effort among many nursing professions.

Follow These Six Simple Steps for Member Recruitment Success:

  1. Be prepared to recruit. Download membership application. (see below)
  2. Reflect on the primary reason you first joined, and why you continue your membership. A personal anecdote, relating how SDNA has helped you, is often most compelling. You know the value of membership – the challenge is to communicate it.
  3. Listen to colleagues – uncover the need. Once you've determined your colleagues’ needs, tailor your message to address need.
  4. Be enthusiastic, and don’t let objections throw you. Objections – particularly “I don’t have the time” or “I don’t have the money” – are a natural part of the sale. Objections are often a request for more information, or may give your member prospect a pause, a chance to think about the idea of joining.
  5. Follow up with your prospect. Generally you have to reinforce and reiterate the reasons for joining SDNA at least once.
  6. Don’t get discouraged. You are helping your colleagues, SDNA and the nursing profession by getting the work out there, just as your work as a SDNA member helps the Association and your profession.